Meet The Team

Intelligent Data Group – Meet the team

Here at Intelligent Data Group, we’re all about taking a personalised approach to data and direct marketing, so it only seemed right that we got a little personal too! Meet our lovely team below and put some names to faces.

Susan Macfarlane | Managing Director of Intelligent Data Group

Susan heads up the Intelligent Data Group team, with over two decade’s worth of experience in advertising and data-driven marketing. Over the years, she has helped numerous companies achieve significant gains on their ROI, through effective data and direct marketing strategies.

“As a business owner myself, I am able to advise others on how to generate a great return from their data. I fully understand the ins and outs of the process and can help companies achieve their full potential.”

Chris Skinner | Group Sales Director at Intelligent Data Group

Chris has over fifteen year’s experience working in the B2B data industry, five of which have been spent helping IDG expand. He has significant experience in helping small and large companies get the most out of their data through a great understanding of their goals and objectives.

“When it comes to data, you get what you pay for. Don’t go for data that is cheap and cheerful, think quality over quantity.”

Maciej Krysztofiak | IT & Data Services Director at Intelligent Data Group

Maciej joined IDG in 2010 and is responsible for tele-mailing and email database management. He also takes care of clients’ databases and their monthly feeds.

Buy data from IDG and have the peace of mind that it is the best quality data from the UK market.”


 Paul McManus | National Account Manager at Intelligent Data Group

Paul has been working with Intelligent Data Group for six years and has a wealth of experience in direct marketing. He aims to connect clients with the right data to enhance their marketing campaigns.

“My aim is to go beyond the duties of a data supplier to become an extension of my clients’ marketing teams.”


Elaine Shaw | Account Manager at Intelligent Data Group

Elaine has over eight years of B2B data experience and works hard to ensure that clients are provided with great data solutions that offer a high ROI.

Always make sure you purchase high-quality databases to assist your marketing efforts. This is something you can rely on IDG for time and time again.”


Ann Jackson | Commercial Manager at Intelligent Data Group
Ann Jackson joined Intelligent Data Group in 2007, coming from a manufacturing and sales background. Her job is to connect you with professional account managers who will work with you to get the most out of your data.

Intelligent Data Group offers the best data and customer services in the market. Don’t hesitate to get in touch!”


Richard McNeil | Fulfilment Team Member at Intelligent Data Group

Richard has been with the company for over nine years and is committed to providing first class support to both our sales team and clients.

It is my aim to deliver the best possible customer service and advice to my clients, helping them to enjoy a positive experience with IDG.”


Nicola McGonigle | PA at Intelligent Data Group

Nicola started out at IDG as a receptionist and is now working as Managing Director, Susan Macfarlane’s PA.

“I’m here to help you understand your business needs and deliver an enjoyable customer experience.”


  • Greene_king
  • 4com
  • Wembley
  • ISMM
  • Plimsoll
  • Eden
  • ford
  • red-cross
  • world-pay IDG Customer
  • Equality Human Rights Commision
  • G4S IDG Customer
  • Coca-Cola
  • Capita IDG Customer
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