Independent Email Survey

Intelligent Data Group – Independent Email Survey

Here at Intelligent Data Group we pride ourselves on offering first class data and direct marketing services to clients all over the world. Whether you are new to buying data or experienced in the matter, we will ensure you are provided with leading solutions that benefit your business and offer a great return on investment.

Intelligent Data Group Independent Email Survey

An official independent email survey has found IDG to be the leading supplier of email database services.

Independent email survey

Our dedication to providing high-quality data is backed up by evidence from a recent independent email study, which found Intelligent Data Group to be the UK’s leading email database supplier.

The official independent study was carried out by industry specialists, Campaign Commander and aimed to analyse the data from five leading email suppliers in the UK, including Intelligent Data Group.

The data was provided at random by list owners or independent bureaus. To ensure impartiality, the same creative and subject line were used. The company also used an independent third party broadcaster and ensured files were masked to ensure results were unbiased and uninfluenced.

After analysing the data, Campaign Commander found Independent Data Group to offer the highest quality email databases and hold the position as the current market leaders.

Survey results

Here are a few key findings from the survey:

  • Intelligent Data Group’s email opening rates were four times higher than our leading competitors. This means that people are much more likely to open and read IDG emails than those from other UK agencies.
  • Intelligent Data Group’s bounce rates were five times lower than any other suppliers. Bounce rate measures how long it takes for users to click off a page. This shows that users are more engaged with our emails than any of our competitors.
  • Intelligent Data Group’s hard bounce rate was just 2%. This is 1% lower than the rest of our competitors’ hard bounce rates.
  • Intelligent Data Group’s soft bounce rate was half that of competitors’. Again, this shows that users are far more engaged with our emails than our average competitors’.

The team here at Intelligent Data Group is extremely proud of these results and is working hard to maintain such high-quality standards. We aim to deliver the best email database services to clients and will continue investing in our industry leading solutions.

If you are interested in finding out more about Intelligent Data Group’s offerings, please take a look at our services pages. You can also phone us on 0333 030 6636 or email us to discuss your requirements with our dedicated team of professionals.


Image credit: e3learning


Survey Results

Key Points

  • Our open rates were FOUR TIMES higher than our leading competitors.
  • IDG bounce rates were 5% lower than any other supplier.
  • Our average hard bounce rate was just 2%, 1% lower than our average competitor.
  • Our average soft bounce rate was HALF the rate of our average competitor.
Sent % Open % Hard Bounce % Soft Bounce % Total Bounces
IDG 500 19% 2% 5% 7%
File 1 500 4% 4% 12% 16%
File 2 500 4% 3% 14% 17%
File 3 500 3% 3% 9% 12%
File 4 500 3% 2% 9% 11%
Total 2500 7% 3% 10% 12%
  • Greene_king
  • 4com
  • Wembley
  • ISMM
  • Plimsoll
  • Eden
  • ford
  • red-cross
  • world-pay IDG Customer
  • Equality Human Rights Commision
  • G4S IDG Customer
  • Coca-Cola
  • Capita IDG Customer
Keep in touch with us

We can Help You. Call Us 0333 030 6636

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