The Costs of Buying Bad Mailing Lists

Posted on: May 10th, 2016 by IDG No Comments

In this article we look at mailing lists, a service we provide here at IDG. This article though focuses on bad mailing lists, something we certainly don’t provide! But wait, there's more! …read more

Data Corruption in Direct Marketing Campaigns – Consequences and Fixes

Posted on: May 5th, 2016 by IDG No Comments

What is data corruption? Data corruption occurs in a database where data is stored in an unintended format due to some change compared to the original data. This could be caused by a variety of issues such as storage, transmission, reading/writing errors, data input errors, etc. But wait, there's more! …read more

Modular Email Templates – a Great Approach in 2016

Posted on: May 3rd, 2016 by IDG No Comments

This isn’t intended as a “techie” article for IT purposes, instead the focus is on using modular Email templates for marketing purposes. Although the Intelligent Data Group are not an Email template provider we believe modular templates are essential and therefore recommend them to customers who we work with on the supply of B2B data. But wait, there's more! …read more

Treating Email Content Like You Would a Product or Service

Posted on: April 28th, 2016 by IDG No Comments

Sadly in all too many organisations marketing related Emails are hurriedly “thrown” together which causes a corresponding reduction in campaign effectiveness and ROI. In this article we consider the concept of treating the creation of Email content similarly to how you would the development of a product or service. But wait, there's more! …read more

Data Security a Major Concern for Cloud Data Storage

Posted on: April 26th, 2016 by IDG No Comments

Adoption of cloud data services growing fast In a recent survey by Vormetric they revealed that 85% of Senior IT Executives state that they are storing sensitive information on the cloud. This is a rise from 54% (a staggering 31% rise) in just a year. But wait, there's more! …read more

Explored the Four Sources of B2B Data

Posted on: April 21st, 2016 by IDG No Comments

In our experience there are four sources of B2B data. Discussing these is the basis for this article, we explore all four source types and how to use these to your advantage. But wait, there's more! …read more

Approaches to and Benefits of Removing Duplicated Data

Posted on: April 19th, 2016 by IDG No Comments

In many organisations there are numerous interfaces with a customer, e.g. in phone, via the web or in person – so it’s no wonder that duplicates arise. [caption id="attachment_2244" align="alignnone" width="300"] Data duplication is an issue for many organisations[/caption] But wait, there's more! …read more

Why don’t more marketers put email to the test?

Posted on: April 15th, 2016 by intel-webmaster No Comments

Why don’t more marketers put email to the test? Testing emails is key to boosting response rates and revenue- and its farcically cheap, simple and quick to do - so why is it that marketers don’t make testing a core element of their email strategy? Database Marketing Magazine and our very own Chris Skinner give us their insight - Magazine Article …read more

What role for b2b data in the digital world?

Posted on: April 14th, 2016 by intel-webmaster No Comments

What role for b2b data in the digital world? With 80% of purchases now beginning online and customers 60% of the way towards making a decision before contacting a supplier, what role does data have in this brave new world? – Database Marketing Magazine and our very own Chris Skinner discuss - Magazine Article …read more

Ideas for Segmenting B2B Data into Business Markets

Posted on: April 14th, 2016 by IDG No Comments

There are numerous methods in which B2B data can be segmented. The list is almost infinite but we’ve listed some of the most popular below. Once B2B data is segmented it can be more easily used for targeted marketing campaigns (e.g. Email and Direct Mail). But wait, there's more! …read more

  • Greene_king
  • 4com
  • SME_Insurance.com
  • Wembley
  • ISMM
  • Plimsoll
  • Eden
  • ford
  • red-cross
  • world-pay IDG Customer
  • Equality Human Rights Commision
  • G4S IDG Customer
  • Coca-Cola
  • Capita IDG Customer
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